Paul Manning and Ann Uplisashvili – “Our Beer”: Ethnographic Brands in Postsocialist Georgia

Although Georgia is known for its wines, industrial production of beer far outstrips industrial wine production for local markets: wine consumption occurs in ritual contexts in which new wine, typically purchased from peasant producers, is preferred; bottled, aged wines are primarily for exports. Beer, therefore, is a key area in which industrial production for indigenous consumers has been elaborated. Such goods are packaged and presented as being both ecologically “pure” and following “traditional” methods, often referencing “ethnographic” materials about traditional life in brand images, even as they proclaim their reliance on Western technologies.

Manning, P., & Uplisashvili, A. (2007). “Our beer”: ethnographic brands in postsocialist Georgia. American Anthropologist, 109(4), 626-641.

See on Academia.edu

Filed in: Academic Articles, Anthropology, Society Tags: , , , , ,

You might like:

Zaza Shatirishvili and Paul Manning – Why are the Dolls Laughing? Tbilisi Culture between “High Art” and Socialist Labor. Zaza Shatirishvili and Paul Manning – Why are the Dolls Laughing? Tbilisi Culture between “High Art” and Socialist Labor.
Paul Manning – Love, Khevsur Style: The Romance of the Mountains and Mountaineer Romance in Georgian Ethnography Paul Manning – Love, Khevsur Style: The Romance of the Mountains and Mountaineer Romance in Georgian Ethnography
Paul Manning and Zaza Shatirishvili – The Exotocism and Eroticism of the City: The “Kinto” and his City Paul Manning and Zaza Shatirishvili – The Exotocism and Eroticism of the City: The “Kinto” and his City
Helga Kotthoff – Communicating Affect in Intercultural Lamentations in Caucasian Georgia Helga Kotthoff – Communicating Affect in Intercultural Lamentations in Caucasian Georgia

Leave a Reply

Submit Comment

© 2019 Georgica. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.