In this article the author compares two periods of transition – from socialism to Shevardnadze and from Shevardnadze epoch to Rose Revolution. In both these periods of dramatic change, certain kinds of western symbols, especially western brands, became symbols of revolutionary change. The author is interested not the semiotics of brand as such, but the way that brand can serve as a semiotic resource to articulate these epochal changes in two somewhat different ways.
Manning, P. (2009). The epoch of Magna: capitalist brands and postsocialist revolutions in Georgia. Slavic Review, 924-945.