Paul Manning – The Epoch of Magna: Capitalist Brands and Postsocialist Revolutions in Georgia

In this article the author compares two periods of transition – from socialism to Shevardnadze and from Shevardnadze epoch to Rose Revolution. In both these periods of dramatic change, certain kinds of western symbols, especially western brands, became symbols of revolutionary change. The author is interested not the semiotics of brand as such, but the way that brand can serve as a semiotic resource to articulate these epochal changes in two somewhat different ways.

Manning, P. (2009). The epoch of Magna: capitalist brands and postsocialist revolutions in Georgia. Slavic Review, 924-945.

See on Academia.edu

Filed in: Academic Articles, Culture, Publication Type, Society Tags: , , , ,

You might like:

Zaza Shatirishvili and Paul Manning – Why are the Dolls Laughing? Tbilisi Culture between “High Art” and Socialist Labor. Zaza Shatirishvili and Paul Manning – Why are the Dolls Laughing? Tbilisi Culture between “High Art” and Socialist Labor.
Paul Manning – Love, Khevsur Style: The Romance of the Mountains and Mountaineer Romance in Georgian Ethnography Paul Manning – Love, Khevsur Style: The Romance of the Mountains and Mountaineer Romance in Georgian Ethnography
Paul Manning and Zaza Shatirishvili – The Exotocism and Eroticism of the City: The “Kinto” and his City Paul Manning and Zaza Shatirishvili – The Exotocism and Eroticism of the City: The “Kinto” and his City
Helga Kotthoff – Communicating Affect in Intercultural Lamentations in Caucasian Georgia Helga Kotthoff – Communicating Affect in Intercultural Lamentations in Caucasian Georgia

Leave a Reply

Submit Comment

© 2019 Georgica. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.